Manchester City Football Club has signed a new and exciting kit deal with Puma. The deal is said to be worth an incredible £1 billion (about Ksh 178 billion) over the next 10 years.

This therefore, makes it the biggest kit manufacturing partnership in the history of the English Premier League.

A Look Back at the Old Deal

Back in 2019, Manchester City signed a deal with Puma that paid them £65 million per year. That agreement helped both the club and Puma grow stronger together.

Now, with this new deal, the annual amount will increase to £100 million per year and will run until 2035, according to reports from British media.

This new partnership goes beyond other big deals in football. For example, Manchester United signed a deal with Adidas in 2023 worth £90 million a year. Clearly, City’s £100 million per year deal beats that.

In addition, Spanish football giants like Real Madrid and Barcelona are also believed to have kit deals worth over £100 million per year.

This puts Manchester City on the same level as these top European clubs when it comes to brand value and commercial success.

What the Club’s Leaders Are Saying

Ferran Soriano, the CEO of City Football Group, spoke proudly about the partnership. He said:

“We joined hands with Puma because we wanted to challenge ourselves and go beyond expectations. Over the past six seasons, we’ve done just that—and even more.”

He also added that Puma has become a natural part of the Manchester City family and that both sides have shared many special memories together while connecting with fans around the world.

Follow https://kenyaonline.xyz

Puma’s Excitement Over the Deal

Arthur Hoeld, who is the CEO of Puma, also praised the partnership. He said:

“Our relationship with Manchester City has been successful both on the pitch and off it. We’ve seen many trophies, shown off our top-quality products, and achieved great business results.”

Trophyless Season

Interestingly, this huge new deal comes after Manchester City did not win any major trophies in the last season. This was the first time the club finished a season without silverware since 2016–17.

Here’s what happened:

• They finished third in the Premier League, even though they had won the league for four seasons in a row before that.
• Then they lost the FA Cup final in a surprise defeat to Crystal Palace.
• They were also knocked out of the Club World Cup early, in the round of 16, after losing to Al-Hilal, a team from the Saudi Pro League.

Despite a tough season on the field, Manchester City has shown that its brand value and global appeal are stronger than ever.

The new kit deal with Puma proves that the club remains one of the biggest names in football. As the next season approaches, fans around the world will be watching closely to see how the team performs—now dressed in what may be the most valuable kit in football history.